Yossi Kucik - Merav Parsi-Zadok

Strategy and Communications

 

We are a strategic media consulting firm for companies, corporations, and public organizations. The company specializes in strategic media and image consultancy for Israeli and international firms.

 

Partners Yossi Kucik and Merav Parsi-Zadok bring to the table their combined vast professional experience in strategic and communications consulting and political relations, as well as their ability to approach opinion leaders in the media and their influence with policy makers, thus helping to achieve goals and long term business aims.

 

Areas of Specialty:

 

Establishing a Communications Strategy:

 

> We help our customers establish their overall communications strategy, by positioning through market studies in collaboration with leading pollsters, and creating messages that convey the firm's communications strategy.

> By establishing uniform and meaningful messages and strategies, we help our customers achieve their business and communications goals.

> Communications activity is conducted under professional coordination and control – unifying all activity increases the customer's control of communications activity, and prevents redundancy and damages.

 

Crisis Management and Damage Control

> We provide explanatory and tactical communications tools to control image crises, as well as creating strategic communications solutions while minimizing any damage that may be created during crisis.

 

Spokesman Services, Public Relations and Media Relations

 

> Ongoing management of initiated and responsive media exposure for target audiences through the media on the one hand, and additional non-mass media devices on the other.

> Initiating news and media items for the purpose of branding, retention of customer satisfaction, and increasing brand and organizational loyalty

> Association and cooperation with additional organizations in the media (electronic and print) through advertising, marketing content, etc.

 

Help in Explanation

 

> Editing customer and internal newsletters, integration in conventions and conferences according to need and strategic media policy.

> Assistance in creating internet content, as well as further interfaces between organizations and relevant target audiences.

 

Internal Communication

 

The importance of internal company communications has grown and evolved in recent years. Many managers are realizing that in order to promote a consistent and unified message from the company outwards through mass media, the message must first be internalized within the company. Efficient internal communications encourage a higher quality of service provided to customers, suppliers, and all service providers in the organization. We accompany the decision makers through internal communications in their relationships with employees and their families, promote employee-management relations, and focus on internalizing the strategic message.

 

Branding and Image Consultancy for Heads of Organizations

 

> Establishment of marketing and communications strategies, ongoing communications consultancy, handling crises and emphases of business and public advantages for heads of organizations and heads of management.

> Consultancy on policy making and presenting policy to governmental decision makers, in the Knesset and its various committees.

> Accompaniment of management at crucial junctions, crisis situations and breakthrough points on a practical as well as strategic level.

> Instruction on media appearance, message conveyance, and choice of medium.

 

Management of Public Campaigns

> Strategic media consultancy in the public and political realm.

 

Development of Community Relations

 

> Creation of community involvement, engagement and integration of the business organization into the social community.

 

Clients:

Wingate institute

Siemens

Kibbutzim College of Education

Clalit Health Services

JVP Venture Capital

Animation Lab

YMCA-US

The Tafnit Movement and Sderot Convention (Uzi Dayan)

Association of Nursing Companies

Aeronautics

POC Strategic Marketing & Planning (Teffen Group)

Victor Chandler

The Geneva Initiative

"Mishmar Hachinuch" Association

Sarel

Tamar Regional Municipality

The Netanya College – the Center for Strategic Dialogue

Israel Center for Libraries

Association for Spouses of Police Officers and Wardens

Milu'im Soldiers –Reserves) – the "Take Responsibility" Association